Why is Google so Successful?

Google success cannot be because of anyone then its own founder, the two brilliant mind that realised and worked for a search engine that will be desirable for all. Larry Page and Sergey Brin brought the concept of ranking of pages that could give better result for every query that people searched.

Let me take you back before Google was launched that is before 1998, do you know what did search engine worked at that time? Some of the search engines were Yahoo, Excite, etc. that use to provide information, the web was divided into different section like science, mathematics, computers, etc. Even to find some simple query they had to look through several files and find the answer. The search engine that time was not user friendly at all.

In this scenario, do you think something like Google won’t do wonders for all? Yes of course it will be a savior, as now everything is just at one click. We don’t have to scrutinize the whole web.

So in a way one can say that the marvelous service that Google provided was enough to make it famous and trustworthy for all. They didn’t stop here they launched different product in different space and now the only search engine known to most of all is Google. Others are dead.

Does the success also depend on where does Google gets it revenue from to provide such fabulous service? Read it to know it.

Google has dominated the whole market around the world.

Google provided all this for free to their customer so obviously, they had to generate their revenue through different means as to run a company like Google involves huge stakes.

Since the company had dominated the whole online search they were able to earn through online advertising.

Google came up with the best searches and to know what people needed, it obviously needs to know what people want. Hence it collects people’s data and then appropriately gives the best result according to each one’s need. To work so precisely and segregating so much data needs great technology and money so it is obvious that they work in monopoly.

It also uses our data to raise their advertising revenue as through that the advertiser can reach the right audience.

The more it needed information the more it spread into different spaces like emails, Google map, adding a review to known place on Google, Android, YouTube all such different application contributed in collecting more data about people and thus delivering better result as well as earning at the same time.

Google is a parent company of so many existing companies present now and has to be successful in controlling the whole market.

It is said Google will always remain a big player in the market as many search engine has come but is not able to take its place. Google is all successful because of the brilliant mind that has contributed to make something so unique and extraordinary. The level of their ambition and dedication towards the company will always keep Google as a big player in the market.

It is all because of the all-around efforts that has contributed in its growth and made it great as it is today.

Technology: Rise and Fall in Detail!

Technology alludes to the utilization of apparatuses, machines, materials, systems, and capacity to make work simpler and increasingly profitable. While science is worried about seeing how and why things occur, technology manages to get things going.

Development and technology go hand in hand. The stage of development the human being has arrived could have been possible without the advancement in technology. But, The radical change and advancement in the economy, as we observe today, is the result of modern technology.

Technology has achieved proficiency and quality in the assembling area. Technical progression has decreased the hazard associated with assembling endeavors. There has been an enormous improvement in the field of well being the world over not just the normal time of individuals has expanded yet the death rate has additionally declined impressively.

This could be conceivable simply because of innovative headway in the health sector. There is maybe no part of human life which has not been influenced by innovation. Agricultural, industry, politics, health, teaching, art, entertainment, religious exercises and day by day life exercises all are affected by technology.

In any case, it is critical to remember that technological progression has influenced human life both emphatically just as adversely. Not just that life has turned out to be simple and agreeable, there are likewise signs of a few dangers to life and society later on because of abuse of current technology.

The nature and degree of advancement of human culture are on peak and now it’s going down. Sustainability is a big question now. This has happened just because of nonsensical utilization of technology.

It has been talked about here regarding how improvement – monetary just as social – happens with the progression of technology however not without leaving a scar to undermine the human culture. The improvement of technology which itself is symptomatic of advancement has achieved financial improvement as well as radical changes in the social and social circles of society.

Technology shapes the future and it can help to make it compatible with nature. It can help us to develop clean energy, transport possibilities with fewer emissions and low-energy houses to save resources.

Technology is not only about the technology itself it’s about more efficiency and discovering new methods and processes; we have to add the component of art which is about to make wise choices for the future of technology. We should not develop technology because of no reason, but to develop it, because it adds value to society and simplifies human life. And remember: There are no side effects of Township hack – they are part of the technology.

Yes, side effects are but there’s technology in work to eliminate these effects because everyone wants to be perfect the same is with technology. If your eyes are getting damaged from the screen then there’s a technical solution to that also, just turn on the eye saving mode. So, everything has some negative effects but technology is the only thing which we can use again against its own side effects.

So, it’s totally upon the people who use it, for what they are using it, how they are using it. These factors decide whether technology is good or bad. Just as grapes are healthy for us but if given to alcoholic people they make wine from it. Same is with technology if given to doctors they can save our lives but if given to terrorists they will kill us.

So, we have to decide on our own how we should be using technology.

What is Facebook Ads?

Facebook Marketing is considered as one of the best ways to advertise your product to all and get a better reach and brand awareness. It is also said to be one of the cost-effective ways of advertising your product online. Facebook Ads allow you to be much more targeted and hence delivers the product to the right audience.

There are about 2 billion active users on Facebook who use Facebook daily to some extent.  And this number makes it a very big market for all the brands to have their presence on Facebook when they are investing in online marketing.

So if you haven’t given it a thought yet, I think you should definitely go for it. And if done in the right way it will surely help your business to grow better in a very short span of time.

This article will help you to understand it better and will also answer all the Question arising in your mind. Here we go-

Facebook Ads- Facebook ads allow advertisers to advertise their product or services using different targeting option like Age, Gender, Location, Interest, Connections, Relationship status, language, etc. This allows the advertiser to be more specific and hence showcase their product to the potential buyers.

We have clearly understood Facebook Ads, now let us dig in how does it works?

Facebook has a lot of options and hence it gives the choice to the marketer to promote in the wide range of option available.

  • An advertiser can promote their page.
  • A post on their page.
  • A particular upcoming event.
  • Your website.
  • Instagram hack.

Also before creating a Facebook Ad, you are given to choose the goal that you want to achieve through the promotion that are Brand Awareness, Reach, App Installation, Post Engagements, Sales, Store Visit, Website Conversions, etc.

These options enable the advertisers to be specific and hence helps to achieve the required business goals.

Once you have chosen your goal and applied the required filters like demographics and interest, the advertiser has to select the budget and you will then bid on each click or thousand impressions that your Ad will receive.

 Advantages of using Facebook Ads.

  • The most important advantage of Facebook Ads is that it reaches just the potential audience.
  • It is the most targeted form of Advertising.
  • One can advertise according to their own budget.
  • Facebook has a larger number of audience of nearly all age group.
  • It has faster and easier reach as compared to others.
  • It is the best way for start-up companies to increase their brand awareness.
  • Any advertising done on Facebook can be measured and analyzed.
  • It helps to drive-in online as well as offline sales.
  • A constant presence on Facebook and reaching out to others can increase customer’s loyalty and brand recall value.
  • It is more effective than the organic Facebook promotion (as Facebook doesn’t promote organic pages or post)

These were only some advantages of Facebook Ads as there is no limit to it if done in the right way using the right approach.

Extra Note-

Amazed by the amazing features provided by Facebook then it’s not the end as Facebook also allows you and has a certain feature to make a particular advert for your Facebook Ads. It allows you to choose among the five various types of formats for creating adverts. They are-

  • Carousel Ads- includes two or more scrollable image.
  • Canvas- It is used to tell a story using images and videos.
  • Single Video
  • Slideshow
  • Single Image

Once you select the format, write content that makes it appealing for the user to click on the Ads and then you are required to choose the place you want to run your Ads which is called Ad placement. For example Newsfeed, right column or also Instagram.

And now after you have worked on all the required field to make it perfect, it’s ready to be launched.

With this now we know the importance and the reason to run Facebook Ads. So now it’s your turn to put all the things in your mind into work and thus run a successful Facebook Ad that crashes your Goal and does the best to your expectations.

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